Posted on 05/04/2013

Photo taken on June  6, 2006


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Metrecal Steak, 1969 (lhj-0369)

Metrecal Steak, 1969 (lhj-0369)
"Slim-Fast has endured its own turmoil. The product, which made its debut in 1977 - some 18 years after Mead Johnson's Metrecal first brought the concept of liquid diets to public attention - enjoyed good reception until its sales plunged in the wake of the liquid protein scare of the late 1970's. The Government forced all liquid protein products off the market after they were implicated in 59 deaths. The publicity turned consumers off on all liquid diets, even those like Slim-Fast that were not protein-based." (NYT)