Zach

Zach

Posted on 02/12/2014


Photo taken on February  8, 2014




Keywords

motel
Americana
CA
USA
California
route 66
teepee
wigwam
desert
kitsch
San Bernardino


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Wigwam Motel - since 1949

Wigwam Motel - since 1949
This is the last of seven Wigwam Motels built throughout the country. Three of them have been preserved. Two are on old Route 66 (in California and Arizona) and one is in Kentucky.

This style grew out of an American period of storybook architecture (especially popular in Southern California into the 1920’s) wherein, for example, a shoemaker might do business out of a boot-shaped building or a coffee shop might be built to look like a coffee pot. It was also influenced by the auto camps and motor campgrounds which rose out of the early 20th century automobile craze. During the Depression auto camps became homes for itinerants (making them less desirable for tourists) and so the idea of creating camps with private individual cabins or cottages became popular. In many cases they were designed to take advantage of some native characteristic of the region in which they were located (hence the “wigwam” theme). This would, later, become known as a marketing concept called “place-product-packaging.” Some, I’m sure, have their own name for it.

2728 W. Foothill Blvd., San Bernardino, California

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Comments
Meadowmom
Meadowmom
Wonderful!. As satirized in the Pixar movie, Cars.
4 years ago.
Zach
Zach
I wasn't aware of that reference..
4 years ago. Edited 4 years ago.