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Cultural Memory and The Narrative Fallacy
Parodist, hokey artspeak (typical of that often overheard at art openings), jokey jargon, 'pataphysical pap and pretentious intellectual cocktail party bird droppings ("Nobirdy aviar soar anywing to eagle it" -James Joyce). Semiotics is theoretical. It is not a science. The mind probably does not work the way semioticians suppose.