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Narai-juku Main Street frontage, Narai, Nagano 奈良井宿 中山道 長野
The old post town on the Nakasendo still uses its main street, so this deters many tourists, making for a more pleasant visit. There are still lacquerware and souvenir shops, but the straight generic Japanese souvenirs you find at every shop in Tsumago are largely missing (there's a couple at the south end of town).
Kostas Papantoniou has particularly liked this photo