Alan Mays

Alan Mays club

Posted: 06 Mar 2014


Taken: 06 Mar 2014

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Keywords

union labels
Montgomery Street
proprietors
bicyclists
brazing
typefaces
repairs
repairing
businesses
unions
ephemera
before and after
business cards
cycles
name cards
Deubel
Modern Cycle
union bugs
Allied Printing Trades Council
new way
modern way
old way
vulcanizing
general repairing
tire levers
tire irons
William Deubel
Wm. Deubel
Modern Cycle Company
Modern Cycle Co.
printed
advertisements
names
advertising
men
bicycles
bikes
old
vintage
antique
buildings
hats
bugs
paper
green
windows
new
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fonts
before
cigars
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The Modern Cycle Co., General Repairing, St. Louis, Missouri

The Modern Cycle Co., General Repairing, St. Louis, Missouri
"The Modern Cycle Co., general repairing, brazing, vulcanizing. Wm. Deubel, proprietor. 1317 Montgomery St., rear. Allied Printing Trades Council, Union Label, St. Louis, 32. The Modern Way. The Old Way."

The Modern Cycle Company was a bicycle repair shop that may have been located in St. Louis, Missouri (that's where this business card was printed), but I haven't been able to uncover any additional information about the company or its proprietor, William Deubel.

In the illustration on the back of the card, the "modern way" and the "old way" both portray men who are working on bicycles, and the main difference between the two of them seems to be that the modern man is using a longer tire lever (or similar tool) on his bike. I'm not sure whether this was intended to show that the Modern Cycle Company used better tools, repaired bikes more efficiently, or something else.

Smiley Derleth, have particularly liked this photo


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