Canadian Pacific

Canadian Pacific

Posted on 05/03/2015


Photo taken on April 10, 2015


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CIBC advertising: Even penguins can fly

CIBC advertising: Even penguins can fly
Elevator decals from the Canadian Imperial Bank of Commerce (CIBC) advertising the CIBC travel reward credit card. The choice of penguins in the advertising campaign was deliberate, to show that with the reward points, even the normal flightless penguins can fly.

AIMG 4456

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Comments
Canadian Pacific
Canadian Pacific
Sorry for the delay! I was having technical problem with Ipernity again when I uploaded the photos. This is actually an advertisement for the Canadian Imperial Bank of Commerce's travel reward credit card. Note that the penguin on the left is carrying a black Visa card. The campaign is called "Even Penguins Can Fly." The basic idea was with a point-earning credit card, even the normally flightless penguins can fly (on a plane).
2 years ago.
Jorlam
Jorlam
What a great idea.. usually the doors are so bland and boring.. hope this idea spreads...
2 years ago.