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sign
ice cream
Utah
SLC
Snelgrove
Snelgrove's
Sugar House


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Sorry for the redundant shots

Sorry for the redundant shots
This remarkable vintage sign may be endangered. Note the damage to the north end of sign, just below the cone. It's a double-sided sign, showing damage on both sides. This is the first time I've been there that the clock wasn't working. (It was 10:15 am, and the clock said 8:30 am).

The reason I'm so worked up about the damage is that Snelgrove brand of ice cream was just discontinued by Dreyer's who purchased it in 1989. Snelgrove has been a Utah tradition since 1929, and I grew up within a 5 minute walk of this sign. The sign, the ice cream parlor it sits next to, and the ice cream itself were a big part of my childhood.

Our local newspaper said Dreyer's hasn't decided what to do with this sign. That shocked me, because the sign's removal seems completely unthinkable to me. It you agree that this landmark sign should stay put, for history and for posterity, please contact Dreyer to voice your opinion.

Smiley Derleth, docarelle have particularly liked this photo


Comments
Smiley Derleth
Smiley Derleth
What a great sign and tradition. Sorry to hear the brand of ice cream is gone. It's good that you captured the sign so beautifully while it was still this intact.
3 years ago.
arts enthusiast
arts enthusiast
Whew, I'm glad too; thank you! The bottom text (This is America's Favorite Ice Cream Store) is gone now. This street once held a lot of really cute places; so much of the character is gone now. This is one of the remaining pieces of my childhood neighborhood :)
3 years ago.