fragglerocks

fragglerocks

Posted on 05/18/2014


Photo taken on May 18, 2014


See also...

Square is Beautiful Square is Beautiful


The Sunday Challenge The Sunday Challenge



Keywords

iphone
corvette
badge
TSC


Authorizations, license

Visible by: Everyone
All rights reserved

426 visits

Not the corvette badge.

Not the corvette badge.
From my trip to the National Corvette museum --When Chevrolet was preparing their new Corvette sports car in the early '50s, the task of designing the logo fell to Chevy interior designer Robert Bartholomew. Bartholomew's design (above) featured two crossed flags: One, the checkered flag that symbolized race victory, the other, the American Stars 'n Stripes.

However, using the American flag to promote commercial products was illegal at the time, and Chevy execs reportedly decided at the last minute to nix that part of the design. (It's not clear why they waited until four days before the car's unveiling, but you can practically picture Bartholomew sitting at his drafting table going goddammit.) Bartholomew's last-minute replacement was a flag sporting both the Chevrolet logo and a fleur-de-lis, a French symbol that was reportedly part of Louis Chevrolet's family crest.

Robert Wilson, Don Sutherland, KmSalvatore, Valfal and 11 other people have particularly liked this photo


29 comments - The latest ones
Amazingstoker
Amazingstoker
nice creamy colour, works against the red
4 years ago.
Sami Serola
Sami Serola
Interesting story! =)
4 years ago.
Indycaver (Norm)
Indycaver (Norm)
Cool photo and story! Love it! So ... were you at the museum pre or post sinkhole?
4 years ago.
fragglerocks has replied to Indycaver (Norm)
Post sinkhole, we saw the sinkhole through the window, and all the cars that fell into it are in a section of the museum, still in the condition they were in after coming out of the hole.
4 years ago.
Indycaver (Norm) has replied to fragglerocks
I was there in 1999 and was planning another visit while I was down there for the Pontiac Oakland convention, but I ran out of time. I was hoping to get down there before they remove the cars in August. I'm guessing some of the worst will become part of the exhibits as they are. I kept a bunch of links and photos of their removal in my articles on Ipernity.
4 years ago.
Goffy
Goffy
Great colours and love the sun glints on the blue metalic ring!
4 years ago.
Adrian Bollans
Adrian Bollans
You have certainly captured that 50's favour with those colours. Compared to what we Brits were churning out in the 50's with wood and bakelite the American stuff was deemed a bit tacky ..... but hey, I LIKED IT. Love this too.
4 years ago.
autofantasia
autofantasia
Great macro and I love the story too!
4 years ago.
charlie b
charlie b
Superb. Never knew this. Love the feel of the of the photo.
4 years ago.
Clickity Click
Clickity Click
Great Fraggle ... interesting background re: the flags! Now we see the the American flag in all sorts of commercial designs. :)
4 years ago.
Nylonbleu
Nylonbleu
You make the dream of the 50's beautiful car to be awaken here ! The explanations are very interesting too, I learned a lot, and I love very much this logo with the USA flag !
4 years ago.
Michelle Ress
Michelle Ress
nice history lesson
4 years ago.
Shuttering Yukon
Shuttering Yukon
oh yea baby... and american challenge... good one Frags!
4 years ago.
HaarFager
HaarFager
Great shot and love the story behind the story as well!
4 years ago.
k.e.s_kloset
k.e.s_kloset
Isn't that an interesting bit of history? Very nice photo Ms. F. It sounds like you had a great visit here.
4 years ago.
Wierd Folkersma
Wierd Folkersma
great shot, colors and light
4 years ago.
Yvette Chew
Yvette Chew
Cool shot, I love those colours.
4 years ago.
*starless*
*starless*
Nice one. I don't think you get many of them in Shields!
4 years ago.
Mags:-) off for a while
Mags:-) off for a wh…
Beautiful colours and such a crisp shot!
4 years ago.
Valfal
Valfal
I love the history lesson, Fraggles. What a beautiful capture of this "failed" logo! :)
4 years ago.
Jon Smith
Jon Smith
it's a great logo for now let alone the 50's. this guy knew what he was on alright
4 years ago.
s@ssyl@ssy
s@ssyl@ssy
Interesting bit of history...great shot :))
4 years ago.
H C
H C
Great macro with super colours.
4 years ago.
Jon Smith
Jon Smith
congrats on EXPLORE
4 years ago.
Don Sutherland
Don Sutherland
Great capture.
4 years ago.
Esther
Esther
A real oldie. Congratulations on Explore.
4 years ago.
Gillian Everett
Gillian Everett
The fabulous Chevy Corvette, interesting info.
4 years ago.
Penny
Penny
Fab shot :)
4 years ago.
Yvonne
Yvonne
Outstanding!
4 years ago.