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DEVRY MKTG 522 Week 7 Complete Course Project


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DEVRY MKTG 522 Week 7 Complete Course Project (Marketing Plan)

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Course Project - Final Marketing Plan Submission
1.0 Executive Summary

2.0 Situation Analysis

2.1 Market Summary
2.2 SWOT Analysis
2.3 Competition
2.4 Product (Service) Offering
2.5 Keys to Success
2.6 Critical Issues

3.0 Marketing Strategy

3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Strategies
3.7 Marketing Mix
3.8 Marketing Research

4.0 Controls

4.1 Implementation
4.2 Marketing Organization
4.3 Contingency Planning

5.0 Conclusion

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