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DEVRY MKTG 522 Week 5 DQ 1 Channels of Distribution


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DEVRY MKTG 522 Week 5 DQ 1 Channels of Distribution

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As part of the Marketing Mix, Place, or Channels of Distribution, is important to understand. What is the difference between Direct channels of distribution and Indirect channels of distribution?

It has been said that "channels of distribution may be the best opportunity for a sustained competitive advantage." Based on your Kotler text, would you agree or disagree? Why?

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