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DEVRY MKTG 522 Week 3 DQ 2 Competitive Strategies


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DEVRY MKTG 522 Week 3 DQ 2 Competitive Strategies

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As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?

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