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DEVRY MKTG 522 Week 2 DQ 2 Target Market Selection


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DEVRY MKTG 522 Week 2 DQ 2 Target Market Selection

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What are some of the challenges faced by marketers as they attempt to define their target markets?
How necessary is it to fine-tune your Marketing Plan so that your target market is clearly defined and measurable?
Why is extensive research necessary for an accurate definition of a target market?

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