Keywords

mktg 320
mktg 320 week 7
mktg 320 week 6
mktg 320 week 5
mktg 320 week 4
mktg 320 week 3
mktg 320 week 2
mktg 320 week 1
mktg320 final exam
mktg 320 Assignments
devry mktg 320
mktg 320 devry
mktg 320 all dq’s
mktg 320 entire course
mktg 320 week 8


Authorizations, license

Visible by: Everyone
All rights reserved

2 visits

DEVRY MKTG 320 Week 2 DQ 1 Marketing Research Process


DEVRY MKTG 320 Week 2 DQ 1 Marketing Research Process This doc cannot be viewed.

DEVRY MKTG 320 Week 2 DQ 1 Marketing Research Process

Check this A+ tutorial guideline at

www.assignmentclick.com/mktg-320/mktg-320-week-2-dq-1-marketing-research-process

For more classes visit
www.assignmentclick.com
Profits at a small chain of women's clothing stores have declined over the last four years. The stores have been characterized as being rather conservative and have consistently avoided trendy clothes. Competition has become intense and aggressive because several fashion stores are expanding by targeting the young, fashion conscious shopper. The president is considering making the product line appear less conservative and more oriented toward the young buyer. Before making such a risky change, the president thinks it is prudent to conduct some marketing research to learn the exact status of his chain. What should be the research purpose and the research objectives?

Comments