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What is the Difference Between SEO and SEM?
People who are new to the digital marketing process are often confused about the exact difference between SEO and SEM. Search engine optimization (SEO) is an integral part of the search marketing process. SEO is about website optimization in order to enhance rankings in search results while SEM goes beyond SEO. It involves other methods which can enable you to attract more search engine visitors such as PPC advertising. Read more -http://trendscape.net/difference-seo-sem/