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Smith River, California.
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Ulrich John, Andy Rodker, Gudrun, Smiley Derleth and 6 other people have particularly liked this photo

10 comments - The latest ones
Léopold club
When quality was really a priority.
3 years ago.
Diane Putnam club
has replied to Léopold club
Especially the spongy white bread of the 1950s! Perfect for those peanut butter and jelly sandwiches.
3 years ago.
 Keith Burton
Keith Burton club
Lovely old painted sign..........great find Diane.
3 years ago.
Diane Putnam club
has replied to Keith Burton club
It was a pleasure to see one purposely preserved. Thanks, Keith!
3 years ago.
 Andy Rodker
Andy Rodker club
The bread of my childhood, and how we loved it, and didn't know anything else!
3 years ago.
Diane Putnam club
has replied to Andy Rodker club
True, white and squishy was the only bread for middle class kids. It wasn't until the 1970s that supermarkets started having whole wheat and seeds and oats and pine needles and grass clippings in the bread. ;-b

Our most popular brand was Wonder Bread. You're too young to know about the waxed paper wrapper. Plastic was a brilliant innovation! It could stay squishy much longer!
3 years ago. Edited 3 years ago.
Andy Rodker club
has replied to Diane Putnam club
Thank goodness for plastic!!
3 years ago.
polytropos club
This is from a time when quality really still was quality.
Nowadays quality is hard to find, unless you pay a wickedly expensive price.
3 years ago.
Diane Putnam club
has replied to polytropos club
Well, American (and British) food in the 1950s was rather bizarre. I wouldn't call some of it "quality." An American favorite was the variety of Jell-O salads and many other Kraft creations...

jello salad

Also, canned fruits and vegetables were extremely popular and we had them at every meal.
3 years ago.
polytropos club
has replied to Diane Putnam club
Yes, canned food was quite popular here too. I guess it was because it was "en vogue" at that time. Because there were other opportunities to store food; like freezer and sterilization (vegetables, fruits) for instance.
3 years ago.

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