It may sound like a lame excuse, but one of the things that makes DVDs as expensive as they are is the packaging. Cases, labels, that cool printing on the disc, itself, and any liner notes can really add up in the costs department. So, how do you get around that?

Download movies directly to your computer?

Eh, well, yes, that's one way--but what if you don't have a computer or don't have one with you?

Pay-per-view?

Uh, OK, that would work to, but what if you don't have a TV with access to a PPV.

Plan ahead and rip some DVDs to your iPod.

ASIDE from that, starting next year you can go into your local Walgreen and use a kiosk to burn off a movie onto a DVD that you can then take with you. All right, so the audience for someone wanting a DVD burned in this fashion would be incredibly small, what with so very many options for acquiring movies. The iTunes Music Store just went wireless and ripping your own DVD is not very challenging. So, what's the attraction to this kind of tech?


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