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Modern Olympics is a battlefield not only for athletes, but also for brands.
The following are some impressive ones that can stand out from the noise:
Bike-powered Mini Cooper:
(I've seen lots of Mini Cooper cross-over promotions, but this one is really great and eye-catching in Beijing!)
Samsung private pods:
(You can enjoy Olympics actions in your private pods. :) Looks weird, but seems to offer a lot of fun. )
Condom hijacks Olympics:
Love Sports, even when it breaks your heart:
(Nike came up with a new advertisement immediately after famous athlete Liu Xiang quit the game at the last minutes because of severe injuiry. To give a brief image of how influential this issue is in China, you can just imagaine what the Americans will respond if Michael Phelps quit all swimming competitions in last minute @ 2012 London Olympics.)
I think the copy writting is fantastic:
LOVE COMPETITION
LOVE RISKING YOUR PRIDE
LOVE WINNING IT BACK
LOVE GIVING IT EVERYTHING YOU'VE GOT
LOVE THE GLORY
LOVE THE PAIN
LOVE SPORT EVEN WHEN IT BREAKS YOUR HEART
Sylvain R. says:
I am always wandering, why did Liu Xiang not went to paralympics?
Ha yes, I know... he will have lost!
Hahaha :P
Michelle replies:
Lisa Gong says: