The beginning of holographic imaging, or so it would seem. Amazing the idea of being able to interact with a photo in this way although I have to admit that unless it's truly a hologram it falls a bit short, at least in my mind. I'm used to the idea that I, as the photographer get to choose where the focus is. With this camera the viewer gets to decide. It's interesting to say the least. As for the design, personally I still think an DSLR with a viewfinder is the best way to go (most intuitive) over a viewscreen.