Well, after years of searching, I finally got my hands on a relatively early (1942) copy of this book! It seems the first edition (1928) is highly sought after and nearly impossible to find, so I setted for the 2nd. It's pretty cool, there are a ton of photographs showing (now vintage) line construction and information. There are even a few chapters on rural distribution, which I was quite curious to learn about. I'm not disappointed. It just came in the mail today.