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Either selling perfume (Dolce Gabbana) or under west (DKNY), the add is more focused on the model than the actual product.

The models are handpicked of their looks, an image of perfection that more impressionable people will try to achieve, sometimes through sadistic diets.

There are no perfect people, only people who are perfect for each other, but common sense in our society will make you look in the mirror and feel like there´s something wrong with you, that you should look more like the images they sell.

Behind these adds are many industries who profit from people´s foolish search for perfection.

Neither of these adds tell you much about the product.

You won’t know what the perfume smells like, or if the underwear will look good on you.

Instead, advertisers relay on sensuality to get their message out, because under mead what the models look like, or the artistic design of the add, there is a power full subliminar message, which is desair.

A women´s desair to be wanted and a men´s wish he could have her.

A men walks down the street and he looks at the under wear model. His wife will buy what their selling because she wants him to look at her.

It´s a psychological game that advertisers play with people to get them to buy their products.