Just read this article and I think it sums up things perfectly. And now I am not going to say another word about it!

rometheimperialfora19952010.wordpress.com/2013/05/22/the-new-flickr-in-time-magazine-usa-tech-21052013-why-does-president-obama-and-the-white-house-official-flickr-page-now-look-like-a-justin-bieber-social-media-fan-page