Ace producer/composer Bob Crewe heard this Pepsi jingle and decided to form "The Bob Crewe Generation" specifically to record "Music To Watch Girls By" (Ramin) and got to the top twenty. The album featured the title track and many hit tunes that Bob Crewe had written and/or produced.

The vocal cover with lyrics by Tony Velona released by Andy Williams hit the top ten in the UK and top forty in the United States.